In today’s fast-paced world, the bustling city of Chicago is at the forefront of a significant shift in the way businesses market their products. Gone are the days when print ads and direct mail held sway over marketing strategies. Now, the focus is on internet marketing, which accounts for a remarkable 56% of total marketing expenditures. Just think about it—by 2026, the internet marketing industry is projected to soar to over $786 billion!
If your company hasn’t considered hopping on this digital bandwagon yet, now’s the time. Internet marketing, or digital marketing, is all about leveraging online channels to promote products and educate consumers. It encompasses a range of tools including websites, emails, online advertising, and social media, all aimed at connecting with your target audience and turning them into loyal customers.
But let’s be clear: internet marketing is more than just slapping up a website. There are various effective strategies to explore, and here’s a breakdown of the most popular types, many of which can complement one another in a robust marketing strategy.
Content marketing includes all the creative materials you might produce to promote your business, such as blog posts, infographics, and podcasts. The ultimate goal? To showcase your expertise, elevate your brand, and provide value to your audience. With around 30% of small businesses planning to increase their content budget by up to 10% next year, now is the perfect time to delve into this area. Effective content marketing can lead to improved audience retention and higher conversion rates!
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