The trajectory of digital advertising growth towards 2033.
The digital advertising industry is poised for remarkable growth, with projections estimating it will rise from $410.70 billion in 2024 to $1.19 trillion by 2033. Key players like Thryv Holdings, The Trade Desk, and HubSpot are leading this charge by innovating digital marketing solutions and enhancing their platforms. As businesses increasingly invest in these digital tools, the landscape is expected to evolve dramatically in the coming years.
The landscape of digital advertising is changing fast, and it’s hard not to get caught up in the excitement of what’s to come! Recent projections indicate that the global digital marketing industry is on a remarkable upward trajectory, set to skyrocket from $410.70 billion in 2024 to a staggering $1.19 trillion by 2033. This surge represents a compound annual growth rate (CAGR) of 11.2%! This growth means that businesses are increasingly recognizing the importance of digital marketing and investing heavily in it.
If you’re wondering which digital advertising stocks to watch, three companies have caught the market’s attention: Thryv Holdings, Inc. (THRY), The Trade Desk, Inc. (TTD), and HubSpot, Inc. (HUBS). Each of these firms is carving a niche for themselves in this fast-evolving marketplace, and here’s a closer look at what makes them tick.
Thryv Holdings has positioned itself as a powerhouse among small-to-medium businesses by offering a suite of digital marketing solutions and cloud-based tools. Their services are all-encompassing, ranging from CRM and SEO to digital advertising and even appointment scheduling!
In a significant move to strengthen its offerings, THRY recently completed a notable $80 million cash acquisition of Infusion Software, Inc. (Keap) on October 31, 2024. This acquisition is expected to boost their SaaS solutions considerably.
The financials tell a positive story – for the fiscal third quarter ending September 30, 2024, THRY reported revenue of $179.85 million and an adjusted gross profit of $116.84 million, reflecting a growth of 5.6% year-over-year. Notably, THRY’s adjusted EBITDA went up an impressive 167.7% to reach $19.62 million.
With optimistic predictions for Q4 2024, analysts anticipate an increase of 97.9% year-over-year in THRY’s earnings per share (EPS) and an overall revenue reaching $183.02 million.
Next up is The Trade Desk, a company that offers a cloud-based platform designed to empower businesses in managing their digital advertising campaigns. Their technology helps improve campaign performance, making it a popular choice among advertisers.
On November 14, 2024, TTD’s stockholders made an important decision to approve the company’s reincorporation from Delaware to Nevada, a move that could bring various strategic advantages.
For Q3 2024, TTD reported revenue of $628.02 million, a jump of 27.3% year-over-year. Beyond that, their operational income saw a remarkable 187.9% increase, landing at $108.48 million. Looking ahead, TTD expects a revenue of $759.32 million in Q4 2024, enhancing its growth narrative.
With an impressive 27.1% gain over the past six months and a staggering 65.3% gain in the last year, TTD’s stock price closed at $121.67.
Last but certainly not least is HubSpot, which delivers a comprehensive cloud-based CRM platform focused on marketing, sales, customer service, and operations. Their tools primarily serve mid-market B2B companies, aligning perfectly with current market needs.
On October 30, 2024, HUBS took a significant step forward by acquiring Cacheflow to enhance its Commerce Hub offering.
In the third quarter of 2024, HUBS reported $669.72 million in revenue, representing a solid increase of 20.1% year-over-year. Their non-GAAP operating income stood at $125.21 million, marking a sprint of 35.9%.
Looking toward Q4, HUBS anticipates revenue to reach $673.96 million, with a notable 24.8% growth in EPS expected to be around $2.20. Impressively, HUBS has consistently exceeded market expectations over the last year.
With its stock price climbing 24.6% over the last six months and 22.3% in the past year, closing at $714.96, it’s clear that HUBS is gaining traction in a competitive market.
As we move into 2025 and beyond, there’s no doubt that the digital advertising landscape will continue to grow and evolve. With promising stocks like Thryv Holdings, The Trade Desk, and HubSpot, investors and businesses alike have plenty to look forward to. So, stay tuned and keep an eye out on these dynamic companies as they shape the future of digital marketing!
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