Exciting Times for Marketers: Insights from BUILD: The Dev Conference for AI & Apps!
This week, the bustling city of San Francisco hosted BUILD: The Dev Conference for AI & Apps from November 12 to 14, showcasing the latest advancements in artificial intelligence and data technology. With over 9,800 participants, marketers, tech enthusiasts, and innovators gathered to delve into how artificial intelligence is revolutionizing the strategy behind reaching audiences and boosting revenues.
Changing the Game in Marketing
Over the past few years, we’ve noticed significant shifts in the marketing landscape. These aren’t just passing trends; they are foundational shifts. Marketers are now navigating a world that requires advanced AI, a sharper focus on privacy concerns, and a definitive data-first strategy. Heading into 2025, these elements will set the new standard that transforms how brands connect with their customers.
One of the highlights of this year’s BUILD conference was the unveiling of the latest edition of The Modern Marketing Data Stack report. This document goes beyond simply outlining the technological advancements. It thoroughly investigates how these elements together form a cohesive unit that reshapes the marketing tech landscape.
Understanding Data Gravity
Ever heard of data gravity? This term refers to the idea that vast data pools can pull in tools and applications to operate around them. The report highlights how this attractive force has transformed the traditional martech stack from a linear setup into a dynamic web of interconnected technologies. It suggests that any marketer aiming for success must now build their strategies around a central data core.
In fact, during the event, insights revealed that successful marketers are using different technologies from what was previously the norm. Interesting, isn’t it? This marks a significant transition on the road to effectively leveraging AI Data Cloud platforms.
Analyzing Real-World Success
The report dives into the measurement strategies that are evolving alongside these new trends. No longer are they just side notes in marketing discussions. They are essential components for tracking marketing success. The research team observed a massive array of strategies employed by Snowflake customers, culminating in case studies of real-world marketing success stories. This showcases not just the technological capabilities but highlights the creative ways companies are utilizing them.
The Stats Speak Volumes
The study aimed to capture the pulse of over 9,800 Snowflake customers and how they are maximizing their marketing stacks to drive business growth. Reports indicate a trend where specific technologies have not only attracted substantial usage amongst active users but are firmly establishing themselves as leaders in the field.
In a 12-month analysis from May 1, 2023, to April 30, 2024, the report emphasizes key metrics that measure the success of these marketing tools. This includes the total number of active customers and their credit consumption on Snowflake. And let’s not overlook the exciting findings that less than 2% of tools were found to overlap in technology use—such is the diversity in the tools available now!
A Look Ahead: What’s Next?
So, what can we expect moving forward? The report forecasted several additional trends that will emerge from this new marketing reality. These include sophisticated data-connected applications, improved measurement tactics, and continued company success stories showcasing innovative approaches.
Moreover, as Snowflake continues to enhance its platform capabilities, there’s growing anticipation for what’s next in marketing technology. Companies are encouraged to not only keep their eyes peeled for rising stars among the technologies studied, but also to consider how they can enhance their own marketing strategies to align with these evolving trends.
Final Thoughts
For anyone involved in marketing, attending events like BUILD offers an essential glimpse into the future. With the rapid pace at which technology is evolving, this was undoubtedly an event for the books. To those navigating this exciting landscape, embracing these foundational pillars will be key to flourishing in the modern marketing arena.
With each passing day, it’s clear that the realm of marketing is no longer just about numbers and campaigns—it’s about making genuine connections and smart use of technology to deliver results. Can’t wait to see where we go from here!
