Fans gather to celebrate the thrilling start of the NBA Season 2024-25.
As the vibrant city of Los Angeles buzzes with excitement, the NBA is gearing up for a fantastic new season, bringing a slew of fresh partnerships and renewed sponsorships that have basketball fans thrilled. With a whopping 51 marketing partners starting the 2024-25 season, this lineup is indeed a record for the league!
This offseason has seen the NBA attract seven new sponsors that are ready to celebrate the sport in their unique ways. One notable newcomer is Emirates Airlines, which recently stepped in as the league’s global airline partner. This exciting partnership kicked off just days before the last season’s All-Star Game and marks an innovative move with branding tied to the inaugural Emirates NBA Cup. This month-long tournament promises to showcase some fantastic skills, with it set to conclude with the exhilarating semifinals and championship in Las Vegas at T-Mobile Arena.
In another major development, SoFi has made waves by signing a multiyear agreement with the NBA, NBA G League, NBA 2K League, and USA Basketball, becoming the first title sponsor of the SoFi NBA Play-In Tournament. This tournament is quite thrilling as it features teams that finished the regular season in positions 7 through 10, fighting for playoff spots—a real nail-biter!
The NBA has expanded into various sectors with this year’s new partners, including Castrol, Kendall Jackson (the league’s pioneering wine partner), Wingstop, United Wholesale Mortgage—founded by Phoenix Suns and Mercury owner Mat Ishbia’s dad—and Rhone, a suave dress shirt company led by Nate and Ben Checketts, sons of former NBA executive Dave Checketts.
Meanwhile, old friends aren’t getting left behind! DoorDash, who has been a league sponsor since 2020, recently extended their partnership, illustrating a healthy blend of long-lasting relationships alongside exciting new collaborations.
Kerry Tatlock, the NBA’s executive vice president of global partnerships, shared her optimistic outlook for the league. She believes that this assorted mix of both new and established brands will effectively fuel the NBA’s continued growth, suggesting the league is “on pace to continue positive momentum” in their partner business.
As teams prepare for the upcoming season, it’s not just the players and coaches feeling the excitement—fans, sponsors, and marketers alike are buzzing with anticipation! The landscape of the NBA is transforming, and there is an undeniable energy in the air.
Looking ahead, the launch of the Emirates NBA Cup next week is sure to captivate fans as teams duke it out for glory. More than just a tournament, this marks a new era of partnership-driven excitement in the NBA.
We’re all curious to see how these new partnerships pan out and whether they will resonate with fans and players alike. With innovative sponsors stepping in, the stage is set for the NBA to keep enthralling audiences both on and off the court. So, grab your popcorn and get ready to cheer, because the 2024-25 NBA season is shaping up to be a memorable one!
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