Texas A&M International University Shines at Education Digital Marketing Awards

News Summary

Texas A&M International University (TAMIU) showcased its excellence by winning seven national awards at the 12th Annual Education Digital Marketing Awards. The PRMIS team, led by Director Steve Harmon, celebrated their innovative campaigns like ‘Release the Quacken’ and ‘Dusty’s Glow-Up’. This recognition not only boosts morale but enhances community engagement and student recruitment. TAMIU remains committed to creativity and excellence in educational marketing, ensuring they stay ahead in the competitive landscape.

Texas A&M International University Shines at Education Digital Marketing Awards

In a delightful showcase of creativity and hard work, Texas A&M International University (TAMIU) has once again proven its prowess in the realm of digital marketing. On July 31, 2023, the university’s Office of Public Relations, Marketing and Information Services (PRMIS) celebrated a remarkable achievement by securing a total of seven national awards at the 12th Annual Education Digital Marketing Awards. This annual event is a thrilling recognition of excellence in various aspects of educational marketing, ranging from websites and digital content to social media and mobile media.

A Competitive Arena

This year, the competition was steep, with over 1,000 entries submitted by colleges, universities, and secondary schools all across the nation. The evaluation process was thorough, conducted by a panel of judges comprising education marketers and advertising professionals who understand the nuances and challenges of the field.

Celebrating Team Effort

Steve Harmon, the PRMIS Director, expressed immense pride in his team’s accomplishments. He noted that these awards are a testament to the team’s creativity, drive, innovation, passion, and teamwork. “These awards reaffirm our collective efforts in continuously finding engaging ways to share the university’s mission and story across multiple platforms,” Harmon stated. This emphasis on storytelling plays a critical role in connecting with potential students and the community at large.

Highlighting Unique Campaigns

Among the most exciting campaigns that contributed to TAMIU’s awards success were “Release the Quacken” and “Dusty’s Glow-Up.” The “Release the Quacken” campaign was a fun and light-hearted initiative that celebrated the university’s enrollment growth. It involved flooding the campus with cheerful rubber ducks, creating a buzz and attracting attention from both current and prospective students.

On the other hand, the “Dusty’s Glow-Up” campaign introduced TAMIU’s new mascot in an engaging way, infusing energy and excitement into the university’s identity. This alignment of fun and informative tactics has helped craft a positive image and foster community engagement.

The Impact of Recognition

Harmon shared that the team’s achievements not only boost their morale but also contribute to positive engagement with current students, assist in recruitment, enhance retention, and improve community perception of the university. The recognition received at the national level is a distinct honor and serves as a powerful motivator for all involved.

A Commitment to Continuous Improvement

In today’s fast-paced digital landscape, innovation and creativity are paramount. Harmon underlined the necessity of continually raising the creative bar in their marketing efforts, ensuring that TAMIU remains at the forefront of educational marketing strategies. The university has previously earned several awards from regional, state, national, and even international competitions, showcasing a sustained commitment to excellence. This history of accolades spurs the PRMIS team on a path of continuous improvement.

A Talented Team Behind the Success

While the spotlight shines brightly on Harmon and his accomplishments, he is quick to highlight that the success of the PRMIS is a collective effort. Alongside him, a talented team of professionals works tirelessly to innovate and elevate TAMIU’s marketing endeavors. Their identity may not have been mentioned, but their contributions are certainly acknowledged and celebrated.

In Conclusion

Texas A&M International University stands out not just for its educational offerings, but also for its ability to communicate its unique story. These recent awards serve as a reminder of the dedication and talent that drive the university’s public relations and marketing efforts. With creative campaigns that resonate and a commitment to helping the community and students connect, TAMIU is poised to continue making waves in the educational landscape.

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• Texas A&M International University
• Education Digital Marketing Awards
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